For many educational institutions, a website redesign is often treated as a branding exercise. The conversation revolves around aesthetics: a modern feel, impressive visuals, and brand alignment. While a strong visual identity is important, this “digital-first” impression is only half the story. A website’s most critical, strategic function often gets overlooked: its role as a […]

When More Leads Don’t Mean More Students If you run a university, e-learning platform, or academy, you know the story.At first, growth feels exciting — more interest, more applications, more leads.Then one day, it starts to feel… messy. That’s where The Film Scoring Academy of Europe (FSAE) found themselves.Hundreds of enquiries came in every month […]

Still relying on mass sends to move your pipeline — and seeing little change? Too often, for prospective students, their initial excitement is often muted—and their doubts amplified—by slow, generic communication. It’s the frustrating cost of transactional emails that don’t connect. At the Film Scoring Academy of Europe (FSAE), the goal was simple: free admissions […]