The Film Scoring Academy of Europe (FSAE) is one of the world’s leading institutions for film and game scoring education. It brings together a Hollywood-renowned faculty — from Grammy-winner Dr. Andy Hill, former Disney VP of Music, to Conrad Pope (Star Wars, Harry Potter), Dr. Norman Ludwin (Jurassic World, Star Trek), Mikolai Stroinski (Age […]

Move Beyond Vanity Metrics. Focus on What Fuels Revenue You’re investing heavily in campaigns, optimizing bids, and generating impressive activity dashboards. But when you look at the real business impact, qualified leads, closed deals, actual ROI, do your numbers add up? For most CMOs, the complete picture isn’t always clear. Back when I was at […]

Is Your Creative Losing the Battle for Attention? Here’s what I see happening everywhere: marketers investing heavily in targeting and bidding strategies, yet watching engagement rates drop and campaign performance stagnate month after month. Sound familiar? You’re generating impressions, but are you genuinely captivating attention? Working with top-performing advertisers, one pattern stood out: they treated […]

Do you feel a gap between your marketing efforts and your revenue goals? Here’s what I used to see every day at Google: marketers drowning in tools, swimming in data, yet somehow still missing their revenue targets. Sound familiar? You’ve got Google Ads running, Meta campaigns live, your CRM is packed with leads… but the […]

In the ever-evolving landscape of digital advertising, user privacy has become a top priority. With stricter regulations and increasing awareness of data protection, businesses must adapt to collect data ethically and optimize their advertising campaigns. An effective strategy for 2024 is the implementation of first-party cookies combined with Google Consent Mode. This combination not only […]

In 2024, artificial intelligence (AI) and advanced technology integrations are transforming how businesses set up and optimize their marketing campaigns. These innovations are making it easier for marketers to create highly effective campaigns, streamline processes, and achieve impressive results. The Role of AI in Campaign Optimization AI-driven tools are central to modern campaign optimization, offering […]